Overview

For consultancy, design, set-up and maintenance

Working Websites aim to set up real websites for real business needs. These sites have clear objectives and are easy to navigate. Too many of the sites available on the WWW are either technology led or over designed. Not enough attention is paid to the central purpose of a website - namely communication.

Particularly in the commercial sector the website must compliment the organisation's marketing strategy, and ultimately have a positive effect on the bottom line.

Our clients include business, charity, and other third sector organisations. We have advised major industries and have been consulted in a major report by Novell that will help shape the web strategy of many Fortune 500 companies coming to terms with the realities of e-commerce.

The power of the WWW is that it is a true communications medium, where organisations can interact with customers, clients and supporters. It is more than just a brochure that happens to make business transactions but is a tool that can be responsive to the requirements of its intended market. This ability to enter into a dialogue with an audience is true communication.

Working Websites is communications led calling upon an extensive background in journalism, publishing and DTP design, as well as IT. Our approach compliments communication rather than gets in the way.

Effective communication needs an audience and this is often difficult to achieve on the web. There are hundreds of people out there selling marketing tools and techniques to improve your hit rate - some of them respected, some of them not. The hard truth is that there are no guarantees - but there are ways of improving your chances. As part of our standard set-up we can place your site on the most effective search engines and incorporate into the design those features needed to maximise your presence.

We also have knowledge and experience of a range of other marketing techniques to take your web strategy forward. We know how to elevate a site from an 'online' business card, and virtual brochure, to an e-business.

We will help set clear objectives for your website and help you develop a clear strategy. We will design a website that meets your needs and establish you with a service provider that best serves you.

Then, unlike many other web design companies, we can provide full maintenance provision. Our maintenance service is designed to help you develop your website at a pace that suits you. Our approach to maintenance includes monitoring a site's visits and constantly fine-tuning to increase that traffic.